The Stanford Inn at Wilderness Road logo. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

The Stanford Inn underwent a recent rebrand and name change, necessitating a corresponding update to its online presence.

Originally structured around the concept of “Stay, Eat, Shop, Meet, and Relax” in Stanford, the website was designed to align navigation with these key experiences: lodging options under “Stay,” local dining under “Eat,” retail offerings under “Shop,” corporate meeting spaces under “Meet,” and spa amenities under “Relax.” Over time, adjustments were made to incorporate additional topics reflecting evolving internal preferences.

Nevertheless, the site remains dedicated to serving as a comprehensive resource for information on Stanford’s diverse offerings. It also facilitates direct online booking for properties and packages, reinforcing its role as a central hub for visitor engagement.

A WordPress website was designed and integrated with property management software to create an effective hub for relaying information, facilitating online bookings, and functioning as a lead-generation tool for digital advertising campaigns.

The Stanford Inn website on a mobile device.

The vertical navigation orientation allowed us to create a more consistent experience for both mobile and desktop browser users while keeping booking CTA’s front and center.

The website allowed us the opportunity to feature both image galleries and video tours for each of the major properties. This made the differences between the Stanford Inn and more traditional lodging options immediately obvious.

The Stanford Inn website on a laptop screen.

The design can be viewed using the Website link below.

Contributors on this project include Gabe Osborne (Photography/Videography) and Amber Phillips (Content Updates).