CITY OF DANVILLE

BUILDING A VERSATILE VISUAL SYSTEM

City of Danville, Kentucky logo. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

The city of Danville had several identity problems to solve at once. First and foremost, there were “Danville” logos and seals floating all over the place, but there was no distinctive visual signature to signify which organizations or communications were owned by the city government. Secondly, they had to build a visual separation between the city government and the newly rebranded Convention and Visitors Bureau. Finally, they needed a versatile system that communicated as effectively on water towers and road signage as on business cards and pens.

THE CHALLENGE

Build a visual identity that fits the city, while also being distinctive enough to stand apart from competing “Danville” logos.

City of Danville competing logo examples.

Danville Logos Everywhere

There was no shortage of logos around town with “Danville” prominently featured. While you can appreciate the civic pride, especially from businesses that aren’t officially attached to the city in any capacity, it made for a confusing situation when it came time to know who to contact about a broken water pipe or a new law up for vote.

City of Danville, Kentucky logo. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

Claiming The City

Building visual separation from dozens of similarly prominent and named organizations is difficult enough. Doing it when you have to incorporate a similar blue color scheme is especially tough. Still, solving difficult problems is what we thrive on.

THE SOLUTIONS

Utilize non-traditional blue and clean, versatile fonts, and a thoroughly planned system to separate the city’s identity.

THE RESULTS

The City of Danville received an effective visual identity package that has now been applied to stationary, signage, a new website, and several other materials.