THE BLUEBIRD

Short-term, Strategic Spends Impact Sales

Bluebird logo. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

The great thing about digital advertising is that it is possible to make a positive impact on your business without the barriers of large investments or long-term commitments of traditional ad channels.

This is something we’ve been able to help the Bluebird in Stanford with many times over the years. The combination of well-followed social media channels and strategically placed ad spends has allowed them to punch well above their weight in terms of growth at times.

The examples below are not exhaustive of their efforts, but they do illustrate that you don’t have to spend thousands of dollars on ads to see great returns.

THE CHALLENGE

Use social media and small, short-term digital advertising investments to grow exposure and sales.

Bluebird restaurant interior photo. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

Small Town Budget

The Bluebird offers the naturally sourced and chef-prepared dishes you might expect to find in an urban cafe to diners in downtown Stanford, Kentucky. As with any restaurant, though, the margins are razor thin, so money spent on advertising must be used judiciously. Thankfully, digital advertising makes that possible.

Bluebird Facebook page screenshot. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

Picking Your Spots

When money is an object, it is important to be strategic in deciding when and how to invest in paid advertising. Thankfully, the Bluebird has built a faithful following on social media organically since the restaurant opened in 2012, with more than 14,000 followers on Facebook alone. We were able to leverage the demographic data from their existing audience to target like-minded potential patrons in their market.

THE SOLUTIONS

Coordinate short-term digital ad campaigns with scheduled opportunities like new menu items or special pricing to maximize the impact on sales.

THE RESULTS

The combination of effective communication to customers via social media and email with strategically timed and targeted digital advertising has consistently led to a high return on investment for the Bluebird.

68% increase in July sales for 2021 versus 2020. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM TOAST
Cost per click has dipped as low as five cents on high performing digital ads. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM META
Contributors on this project include Brett Wiseman (Graphic Design), Logan Ryan (Videography), Gabe Osborne (Photography), Jenna Walker (Content Creation), and Robin Cooney (Content Creation/On-Screen Talent).