KENTUCKY SOAPS & SUCH

Building A Better System

Kentucky Soap & Such logo

Kentucky Soaps & Such has had a website of some sort available to the public since 2007. Considering their size and location, they should be commended for understanding the importance of having a web presence early on.

That said, the design and functionality of the website left much to be desired as late as 2014. By 2018, the look of the site had improved tremendously, but the e-commerce functionality and connection to their POS system were still inaccurate and inefficient. That’s where we came in.

THE CHALLENGE

Build a website that utilizes an effective e-commerce platform to better connect online sales to in-store sales with accurate inventory tracking.

Old Kentucky Soaps & Such website.

A Puzzle With Missing Pieces

We are big believers in WordPress and its capabilities as a platform. That said, it can get very messy very quickly. The setup KSS had in place was WooCommerce-based with plugins on top of plugins on top of plugins, with all being supported to various degrees of effectiveness by their developers. It functioned, but not without constant update supervision and not without being totally disconnected from in-store inventory.

Kentucky Soaps & Such website screenshot. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.

Start With The Right Platform

By 2021, Shopify had become the premiere solution for small businesses to sell online. Beyond that, they had expanded their platform to include a Point of Sales solution for in-store sales. This would not only allow KSS access to a more functional and stable solution for online sales, but it would make managing inventory much easier overall.

THE SOLUTION

The Kentucky Soaps & Such website would be rebuilt on Shopify to take advantage of their effective solutions for POS, shipping, payment processing, and supported Apps.

THE RESULTS

Aside from making life easier for the KSS staff, the combination of the platform change and the easy access to marketing channels resulted in record sales for the store.

FROM 2020 TO 2023

Reduced Manual Inventory Count Days from 7 to 0 each year. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM KSS STAFF
Overall Sales Numbers Increased by 92% from 2020 to 2023. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM QUICKEN & SHOPIFY
Online Sales Numbers Increased by 63% from 2020 to 2023. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM WOOCOMMERCE & SHOPIFY
71% increase in website users from 202 to 2023. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM GOOGLE
81% of registered customers now live outside of Kentucky. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM SHOPIFY
Digital marketing investments returned more than double in sales for 2023. Digital Marketing, Website Design, Branding, Graphic Design, Logo Design, Advertising, and Marketing Agency services in Danville, Kentucky.
SOURCED FROM META, GOOGLE, SPECTRUM, & SHOPIFY
Contributors on this project include Gabe Osborne (Photography/Videography), Jenna Walker (Platform Management), Robin Cooney (Platform Management), and Amber Phillips (Platform Management).