Storytelling: People of First Southern

In an environment where bankers are often criticized in the media for shady dealings or undeserved bailouts, it’s easy to forget that these institutions are made up of real people.

First Southern, in particular, prides itself on the quality of its employees, and we aimed to show that their bankers are genuinely part of the communities they serve. To achieve this, we focused on who they are outside of the bank.

The example below is a video featuring Carrie Irwin and her love for baking.